1. Concept & Market Research

This is inspired by **Desk Setup Upgrades That ACTUALLY Matter,** which has done insanely well (1M views with at the time around 20k subs)

https://www.youtube.com/watch?v=a4hMy8QBTGc&t=599s

Very simple video. Here’s the intro:

*Making upgrades to your desk setup can easily make your workday more enjoyable and comfortable. However, knowing where to spend your hard-earned money can be a daunting task, but it doesn't have to be. I'm here to help.

After building different setups over the years, I have learned what upgrades truly matter when designing a desk setup that is both functional and aesthetically pleasing. I have bought unnecessary products that I saw other people were using, bought cheap things that ended up costing me more money, and I have bought expensive things that really weren't worth it. You could say that I learned the hard way.

But don't worry, I'm here to share the top 10 desk setup upgrades that I think actually make a difference. I'll assume that you already have a desk, potentially a height-adjustable one, and you just want to know what to upgrade next. And of course, I'll link all the products that I'll be mentioning in the description below.*

He covers:

  1. Chair
  2. Monitor
  3. Monitor stand
  4. Monitor lightbar
  5. General lights
  6. Computer wallpaper
  7. Cable management
  8. Quality speakers
  9. Mouse
  10. Keyboard
  11. Plants and Greenery

The precise angle of the video (how to spend your money on UPGRADES that MATTER) is important. People will click because it gives them permission to splurge on fancy gear. Or at least, fantasize about it!

You could really dig into what’s worth spending money on, and what’s not. Good chair vs good peripherals vs sound system, etc.